Selected work.

AI spreadsheet · Head of Growth

~300k users

Quadratic

Built the organic engine (7,000+ signups a month, 1M+ monthly impressions), restructured paid to cut blended CAC 60% quarter over quarter, and shipped the reporting system the team still runs on.

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Developer productivity · Consultant, then Head of Growth

+1,700% active users

Pieces for Developers

Started as an SEO client: +268% organic impressions in the first quarter. They hired me as Head of Growth. Two years later: +1,700% active users, three Product Hunt launches, organic conversions +930%.

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Local services · Project sprint

Solo therapy practice: SEO/GEO website + Google Ads overhaul

A new website built for search and AI answers (condition-specific pages, structured data, conversion tracking from the first commit), plus a full Google Ads rebuild: account structure, conversion values, and campaigns built around the queries that book appointments. Small budget, same discipline.

Let's talk growth

Full-funnel growth for AI and SaaS startups — full-time, fractional, project, or advisory.