Writing.
Practical notes on building a full-funnel growth engine at AI and SaaS startups.
How to View Competitor Ads for Free
How to view competitor ads for free in Google's Ads Transparency Center, Meta's Ad Library and LinkedIn's Ad Library, plus which keywords they bid on.
October 25, 2026 · 7 min read
- Paid
Developer Marketing Metrics: What to Track
Developer marketing metrics that predict revenue: what to track at each stage of the developer marketing funnel, from first visit to activation and retention.
October 23, 2026 · 8 min read
- Growth
- Analytics
What Is a Content Brief? Template and Example
What is a content brief? The one-page plan behind every piece: what goes in an SEO content brief, a copyable template, a real example, and mistakes to avoid.
October 23, 2026 · 7 min read
- Content
- SEO
The Real Challenges of Marketing Attribution
The challenges of marketing attribution: lost tracking, platforms that overclaim, long B2B cycles, touches that never click, siloed data, and how to fix each.
October 23, 2026 · 6 min read
- Analytics
- Growth
SEO SaaS Tools a Startup Actually Needs
The SEO SaaS tools a startup needs: free tools to set up on day one, when to pay for SEO SaaS software, Semrush and Ahrefs compared, and what to skip for now.
October 22, 2026 · 6 min read
- SEO
- Growth
AI Search Engine Optimization Tools Compared
AI search engine optimization tools compared: six LLM visibility tools plus free options, what each tracks, published pricing, and which one fits your stage.
October 22, 2026 · 7 min read
- GEO
- Analytics
Marketing Team Structure: Who to Hire When
Marketing team structure for startups by stage: founder-led, the first hire, a small team, then pods. Which roles to hire, what to outsource, who owns it.
October 22, 2026 · 6 min read
- Growth
Generative Engine Optimization Audit Checklist
A generative engine optimization audit checklist: crawler access, rankings, entity, content, page coverage, off-site signals and measurement, in fix order.
October 22, 2026 · 6 min read
- GEO
- SEO
Does Your Startup Need a B2B Blog?
Does your startup need a B2B blog? When it's worth it, what to publish, a B2B blog strategy built around buyer searches, how often to post, and how to judge it.
October 22, 2026 · 6 min read
- Content
- SEO
SaaS Technical SEO: An Audit by Site Area
SaaS technical SEO by site area: keep the app out of the index, render marketing pages, fix docs and templates, pass Core Web Vitals, allow AI crawlers.
October 22, 2026 · 7 min read
- SEO
- GEO
The 4 SEO Pillars and Where Pillar Pages Fit
The four SEO pillars, technical, on-page, content and authority, which to fix first, and how pillar page SEO and topic clusters fit inside the content pillar.
October 22, 2026 · 6 min read
- SEO
- Content
B2B Landing Page Examples Worth Copying
Five B2B landing page examples from Vanta, Ramp, Zapier, Stripe and Gong, what each does well, what a good landing page conversion rate is, and what to copy.
October 21, 2026 · 7 min read
- Paid
- Content
Outsourcing Content Writing: What to Keep
Outsourcing content writing without generic drafts: what to keep in-house, freelancers vs agencies, how to hire blog writers, test assignments and costs.
October 21, 2026 · 7 min read
- Content
- Growth
How to Measure SaaS Content Marketing
How to measure SaaS content marketing by signups and activated users: the tracking to set up, the metrics by content job, content ROI, and a monthly report.
October 21, 2026 · 6 min read
- Content
- Analytics
Freshness Factor: When Updating Content Helps
The freshness factor explained: when Google rewards recent content, which pages need content freshness SEO, what counts as an update, and a refresh schedule.
October 21, 2026 · 6 min read
- SEO
- GEO
What Is the ROI of B2B Influencer Marketing?
What is the ROI of B2B influencer marketing? How to calculate it, measure influencer marketing beyond clicks, and compare each creator with paid search.
October 21, 2026 · 7 min read
- Paid
- Analytics
Marketing Measurement Plan: A One-Page Guide
Build a marketing measurement plan in one page: the number you answer to, the metric tree under it, the tracking plan, attribution rules and a weekly review.
October 21, 2026 · 7 min read
- Analytics
- Growth
How Many SEO Keywords Should I Use Per Page?
How many SEO keywords should I use? One primary keyword per page plus two to five close variants. Where to place them, how often to repeat them, what to avoid.
October 21, 2026 · 6 min read
- SEO
- Content
SEO vs GEO vs AEO: What's Actually Different
SEO vs GEO vs AEO compared: what each term means, GEO vs SEO side by side, where AEO fits, what actually changes in the work, and how to measure all three.
October 20, 2026 · 8 min read
- GEO
- SEO
Fractional CMO Rates: What It Really Costs
Fractional CMO rates explained: hourly and retainer pricing, how much a fractional CMO costs per month, the full-time comparison, and what drives the price.
October 20, 2026 · 7 min read
- Growth
Why Is My SEO Not Working? How to Diagnose It
Why is my SEO not working? A diagnosis for SaaS teams: find whether demand, indexing, rankings, clicks or conversions are failing, and what to fix first.
October 20, 2026 · 7 min read
- SEO
- Analytics
Enterprise SaaS SEO: What Changes at Scale
Enterprise SaaS SEO for large software sites: index control and rendering, templates and releases, who owns what, content for buying committees, and AI search.
October 20, 2026 · 7 min read
- SEO
- GEO
B2B Marketing Analytics That Tie to Revenue
B2B marketing analytics that tie to revenue: the four data sources to join, the metrics that matter at each stage, the tools you need, and a weekly report.
October 20, 2026 · 7 min read
- Analytics
- Growth
What Does a Marketing Consultant Do?
What does a marketing consultant do? The work by type, from strategy to content and performance marketing, how it compares with an agency, and what it costs.
October 20, 2026 · 7 min read
- Growth
SaaS Marketing Budget: How Much and Where
How to set a SaaS marketing budget: benchmarks as a share of ARR, a B2B marketing budget built from CAC and payback, allocation by channel, and a template.
October 19, 2026 · 7 min read
- Growth
- Analytics
Google Ads for SaaS: A Setup That Pays Back
Google Ads for SaaS that pays back: trial and demo tracking, a SaaS Google Ads structure, creative that qualifies, and a Google Ads strategy for SaaS budgets.
October 19, 2026 · 8 min read
- Paid
- Growth
PPC B2B Lead Generation Without Junk Leads
PPC B2B lead generation that sales will actually call: offers matched to intent, forms that qualify, CRM data fed back into bidding, and cost per opportunity.
October 19, 2026 · 7 min read
- Paid
- Analytics
Content Marketing for Developers: A Playbook
Content marketing for developers that earns trust: the technical content marketing formats that work, who should write them, and how to measure the results.
October 19, 2026 · 7 min read
- Growth
- Content
Google Search Console vs Google Analytics
Google Search Console vs Google Analytics: what each tool measures, why their numbers never match, and how to use them together to measure SEO and signups.
October 18, 2026 · 5 min read
- Analytics
- SEO
How to Hire a Fractional CMO for a Startup
How to hire a fractional CMO: where to find one, the questions to ask a CMO before you sign, red flags, contract terms, and what the first 30 days look like.
October 15, 2026 · 5 min read
- Growth
Fractional Head of Growth Responsibilities
Fractional head of growth responsibilities, from the weekly number to budget, channels and reporting, plus how the role differs from a CMO and when to hire one.
October 15, 2026 · 6 min read
- Growth
Targeting Branded Keywords in SEO and PPC
Targeting branded keywords in SEO and PPC: which branded searches to own, when to bid on your own brand, and how to read branded search traffic correctly.
October 15, 2026 · 5 min read
- Paid
- SEO
Organic Search Forecasting: A Simple Model
Organic search forecasting for startups: a simple model to forecast organic traffic, signups and SEO ROI, with a worked example and the mistakes to avoid.
October 15, 2026 · 6 min read
- SEO
- Analytics
Do Rich Snippets Help SEO? What Still Works
Do rich snippets help SEO? Not as a ranking boost, but they can lift clicks. What a rich snippet is, which ones still show, and how to create rich snippets.
October 15, 2026 · 5 min read
- SEO
The SaaS SEO Checklist I Use for Startups
A SaaS SEO checklist for startups: the architecture, technical, on-page, content and measurement checks I run in a SaaS SEO audit, plus a 90-day roadmap.
October 14, 2026 · 5 min read
- SEO
When to Hire an AEO Consultant for SaaS
When to hire an AEO consultant, when a self-serve tool is enough, and what to ask before you sign: a practical guide for B2B SaaS teams buying AEO help.
October 14, 2026 · 5 min read
- GEO
- Growth
AEO Marketing: A Guide for B2B Startups
AEO marketing explained: what answer engine optimization is, how it differs from SEO and GEO, the tactics that get you cited in AI answers, and what to measure.
October 14, 2026 · 6 min read
- GEO
- SEO
How to Rank in ChatGPT Search: What Works
How to rank in ChatGPT search: when ChatGPT searches the web, the ChatGPT ranking factors you can influence, a checklist, and how to track your citations.
October 14, 2026 · 6 min read
- GEO
- SEO
B2B Influencer Marketing Case Studies
B2B influencer marketing case studies from two developer-facing startups: how each creator program was sourced, briefed and measured, and what to copy.
October 14, 2026 · 7 min read
- Paid
- Growth
Developer Marketing Strategy: What Works
A developer marketing strategy for devtools startups: what developers trust, docs as marketing, channels, launches and creators, and how to measure adoption.
October 13, 2026 · 7 min read
- Growth
- Content
Fractional CMO for Startups: When It Works
A fractional CMO for startups explained: fractional CMO responsibilities, what it costs, when to hire one, and when a full-time hire is the better call.
October 13, 2026 · 9 min read
- Growth
Marketing Attribution Models: What to Trust
Marketing attribution models explained: first and last click, multi touch attribution marketing, data-driven models, and a setup a startup can defend.
October 13, 2026 · 8 min read
- Analytics
- Growth
PPC for B2B: Pay for Customers, Not Clicks
PPC for B2B, built around paying customers: a B2B PPC strategy for tracking, campaign structure, landing pages, channels and budget, and what to fix first.
October 13, 2026 · 10 min read
- Paid
- Analytics
SaaS Content Marketing That Drives Signups
SaaS content marketing that drives signups: build a SaaS content marketing strategy, pick formats that convert, distribute beyond the blog, and measure it.
October 13, 2026 · 12 min read
- Content
- SEO
SEO for SaaS Startups: What to Build First
A practical guide to SEO for SaaS startups: the pages to build first, B2B SaaS SEO keyword planning, content without slop, and how to measure signups.
October 12, 2026 · 13 min read
- SEO
- Growth
A Guide to Generative Engine Optimization
A guide to generative engine optimization for startups: how ChatGPT, Perplexity and AI Overviews pick sources, what to fix on your site, and how to measure it.
October 12, 2026 · 13 min read
- GEO
- SEO
What Is Keyword Mapping? How to Build One
What is keyword mapping? Assigning each target keyword to one page by intent. How to research, build a keyword map for your site, and use it for links.
February 27, 2023 · 6 min read
- SEO
- Content
SEO Copywriting Checklist for B2B Startups
SEO copywriting for B2B startups: a 20-point checklist from keyword research to titles, headings, links and images, with before-and-after copy examples.
February 23, 2023 · 9 min read
- Content
- SEO
Marketing Effectiveness: How to Measure It
Marketing effectiveness, measured: a 9-step tracking setup with free tools, from your CRM and UTM links to GA4 key events, then how to compare channels on ROI.
November 29, 2022 · 8 min read
- Analytics
- Growth
Keyword Research Services: When to Outsource
Keyword research services explained: what a good one delivers, when a startup should outsource the work, what to keep in-house, and how to judge the result.
April 8, 2022 · 7 min read
- SEO
- Growth
Competitor Conquesting in Advertising
Competitor conquesting means bidding on a rival's brand searches. What Google's trademark policy allows, when it pays off, how to run it and how to defend.
March 29, 2022 · 7 min read
- Paid
Startup Marketing Strategy: A B2B Playbook
A startup marketing strategy for B2B founders: pick one buyer, sharpen your positioning, prove two or three channels, track every customer, then scale.
March 16, 2022 · 10 min read
- Growth
- Content
SEO and PPC Working Together, Not SEO vs PPC
SEO and PPC working together: how to share search terms, landing pages and one keyword map so SEO vs PPC stops being a budget fight, and which to start with.
March 16, 2022 · 7 min read
- Paid
- SEO