Free resource
SEO Copywriting 101.
A practical guide to writing pages that rank and convert: how to research the query behind the keyword, structure a page so both readers and models can follow it, and write the parts that actually move a signup. No email required, no form, no drip sequence. It's a PDF.
What's inside.
- Introduction
- What is Search Engine Optimization?
- 1. Identifying the Right Content
- 2. User Intent and Keywords
- 3. Research Keywords Based on Intent and Marketing Funnel
- 4. Determine Seed Keyword
- 5. Determine Supporting Keywords
- 6. Optimize Page Title
- 7. Optimize Meta Description
- 8. Optimize H1 (Header 1)
- 9. Optimize H2 and Beyond
- 10. Insert Internal Links
- 11. External Links With High Domain Authority
- 12. Optimize Images
- 13. Avoid Keyword Stuffing
- 14. Avoid Keyword Cannibalization
- 15. Considering Voice Search
- 16. Embed Video to Improve SEO
- 17. Leverage Google Ads for Omnichannel Benefits
- 18. Location-Based SEO
- 19. Remember, Google is "Mobile-First"
- 20. Evergreen Content
- About the Author
Related reading.
The checklist version of this guide lives on the blog: SEO copywriting checklist for B2B startups →