Small Business SEO Case Study
Pieces for Developers
Pieces is a first-in-kind productivity suite that optimizes developer tools and eliminates the chaos of context switching. Their “tool between tools” accelerates workflows by enabling saving, auto-enrichment, sharing, and other AI-powered features around code snippets and other materials.
Pieces hosted a robust blog and core website, but needed to focus their content around relevant keyword profiles in order to expand organic traffic to drive new user installs. Stark Visibility developed an SEO keyword mapping strategy based on comprehensive competitor, industry and keyword research to inform on-page optimization throughout their site. This information architecture framework empowered search engine optimization across the domain to increase authority for business-relevant keywords and drive targeted organic traffic to key web pages.
Key Results from First Quarter
- Grew overall organic impressions by 268% and clicks by 164%
- Increased number of total ranking keywords on the domain by 137%
- Ranked for 307 more business-critical keywords at the #1 position, a 187% increase
- Boosted organic clicks to optimized pages on Google search by 217%
- Improved overall engaged organic sessions on the domain by 133%
- Got acquired by the client...
Small Business SEO Case Study: Our Approach
- Discussed growth objectives and product positioning with the Pieces team
- Audited existing website with various marketing tools to determine domain and intent
- Analyzed competitor and market landscape to make informed keyword decisions
- Researched keyword profiles to establish holistic site theme and individual page topics
- Mapped keywords to individual webpages in visual sitemap format
- Leveraged SEO information architecture for targeted on-page optimization