Small Business SEO Case Study

Pieces for Developers

Pieces is a first-in-kind productivity suite that optimizes developer tools and eliminates the chaos of context switching. Their “tool between tools” accelerates workflows by enabling saving, auto-enrichment, sharing, and other AI-powered features around code snippets and other materials.

Pieces hosted a robust blog and core website, but needed to focus their content around relevant keyword profiles in order to expand organic traffic to drive new user installs. Stark Visibility developed an SEO keyword mapping strategy based on comprehensive competitor, industry and keyword research to inform on-page optimization throughout their site. This information architecture framework empowered search engine optimization across the domain to increase authority for business-relevant keywords and drive targeted organic traffic to key web pages.

SEO Information Architecture Results in Impressions and Clicks

Key Results from First Quarter

Small Business SEO Case Study - Keyword Rankings

Small Business SEO Case Study: Our Approach

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