Every channel, one operator.
Growth breaks when it's split across a founder doing strategy, an agency running ads, a freelancer writing content, and nobody owning the number. I run the whole funnel: the channels that attract, the pages that convert, and the measurement that says which of them actually produced the customer.
Section
SEO + GEO
Organic signups from Google and from the AI answers replacing it. Keyword architecture, technical fixes, a human-reviewed content engine, and the GEO layer that gets you cited.
02Paid search
Google Ads structured around conversion value, with tracking and attribution you can defend to your board.
03Paid social + video
Meta, TikTok, YouTube, LinkedIn, and X, with a creative testing cadence and honest incrementality reads.
04Influencer + creator marketing
Partnerships vetted for audience fit, briefed to convert, and measured by branded-search lift and promo attribution.
05Growth analytics + reporting
Impressions, clicks, engagement, conversions, activations, payments, and retention all analyzed to understand what produces your best customers.
06Fractional Head of Growth
Own the number, the channel mix, the agencies, and the reporting, a few days a week. Or full-time, if you're hiring for the seat.
Section
Attract, convert, measure.
Every engagement, whatever the channel, follows the same shape. Measurement gets built first, because nothing else can be judged without it. Then the channels that fit your buyers, in the order that compounds: search ads to learn what converts, SEO and GEO to make it free, creators and social to create demand, retargeting to catch it. One monthly report ties it together.