What is Keyword Mapping in SEO? In the world of SEO, keyword mapping is the process that helps marketers improve their website’s search engine ranking by identifying and targeting the right keywords. Developing a keyword mapping strategy involves researching relevant keywords and mapping them to individual pages on your website, based on their intent and […]

SEO Copywriting Checklist for B2B Startups SEO copywriting is a crucial aspect of digital marketing, especially for B2B startups. It lies at the intersection of art and science: writing website content that is both engaging for the reader, and optimized for search engine crawlers like Googlebot. The goal is to improve the website’s ranking on […]

Measuring Marketing Effectiveness in 9 Easy Steps Measuring marketing effectiveness can make or break the marketing program at your organization. Ideas for your next promotion or marketing campaign can come from anyone in the company, but if you’re not accurately attributing success across the different channels you’re active on, how will you know where to […]

Why Outsource Keyword Research Services at your Startup? Did you know that 50% of venture capital raised for startups goes into paid advertising rather than generating organic traffic? Pouring budgets into Google Ads or LinkedIn Ads provides immediate and more predictable results, where you pay X amount of money for Y amount of traffic. Startups […]

What is Competitor Conquesting in Advertising? Competitor conquesting is centuries old. The Aztecs, Incas, Egypt, and Babylonia were all actively conquesting throughout their reigns. In competitive conquesting advertising, conquest ads are the placement of an advertisement for a product or service next to a competitor’s editorial content, searches, or ads. In a sense, it is […]

How to Create a Winning B2B Startup Marketing Strategy in 2022 It isn’t easy to get marketing right. When developing a marketing strategy, marketers must balance creative demands, budget constraints, and channel options. For B2B startups, there are also so many other things outside of marketing on their plate. B2B tech startups are constantly evolving […]

SEO vs PPC: An Integrated Approach for Higher Traffic Hundreds of marketing publications have said that SEO and PPC should not be handled separately. However, traditional conventions prevent many digital marketing organizations and marketers from fully combining the two. In many models, an agency’s SEO team is even considered a danger to that agency’s PPC-fee […]